Market Segment	Target Product	Benefits	Ways to make Money
Tour Pros	PureLaunch™ PureFlight™ PureContact™	Improve your game Lower your score Receive objective feedback in practice sessions Know your distances by club in your current environment (elevation, temperature, humidity) prior to the tournament Track history & compete against yourself Identify practice improvement areas Two units in one – works with all clubs, driver through wedges	Though there are not any direct revenue generators, we do hope your practice with the Zelocity™ units will aid in game improvement, lower score and more wins!
Avid Golfers	PureFlight™ PureContact™	Improve game Lower score Receive objective feedback in practice session Track history & compete against yourself Identify when you need another lesson or club fitting Two units in one – works with all clubs, driver through wedges Know your distances by club in your current environment (elevation, temperature, humidity) prior to your game	Though there are not any direct revenue generators, we do hope your practice with the PureFlight™ will aid in your game improvement, lower score, greater enjoyment of the game and more wins!
Club Fitters	PureLaunch™ PureFlight™	Validate fitting observations Enables full set fitting Fitter competitive edge Customer take away: bag tag & gapping report Drives customer to understand how different clubs, shafts, heads can improve their game	Charge more for fittings.  Customer leaves with metrics (additional $50 per fitting fee) Additional revenue generator: sell PureFlight™ to customers
Instructors & Golf Schools	PureLaunch™ PureFlight™ PureContact™ RangeMonitor™	Quantifies results of instruction Allows tracking of improvement over time Drives more lessons, students able to see where they need instruction Student take away: bag tag & gapping report	Charge more for lessons. Student leaves with metrics (additional $10 per lesson fee) Additional revenue generator: sell PureFlight™ to students
Golf Clubs, Golf Courses & Golf Resorts	PureLaunch™ PureFlight™ PureContact™ RangeMonitor™	Rent units to golfers to gap clubs in local environment Sell units in pro-shop· Use units in golf instruction Use units in club fitting Use at tournaments, demo days & events New attraction for corporate and special events	Charge more for fittings & lessons. Customer leaves with metrics ($10 per lesson & $50 per fitting fee) Additional revenue generator: sell PureFlight™ or PureDistance™ in pro-shop Hold contests: long drive, guess your distance ($5-25 per participant fee) Rent the unit as part of a golf package ($25 additional fee)
Driving Ranges	PureFlight™ PureContact™ RangeMonitor™	Draw more customers to your range & gain customer loyalty New attraction for customers Range competitive edgeEasily recoup your purchase investment with increased traffic to the PureFlight™ and RangeMonitor™ stalls Good margin on sales of units (wholesale & quantity discounts available)	Charge more for stalls with units (additional $5-10 fee) Charge to print out metrics for customer ($5 fee) Provide a personal yardage appraisal with unit use – includes metrics, printouts and bag tag ($25-$50 fee) Additional revenue generator: sell PureFlightyou’re your pro-shop Hold contests: long drive, guess your distance, consistency ranking ($5-25 per participant fee) Host corporate & other special events ($300-500 per day fee)
Pro-Shops & Retail Stores	PureFlight™ PureContact™	Draw more customers by allowing them to try the unit in your store Store competitive edge Use metrics to support sales of additional clubs	Provide a personal yardage appraisal with unit – includes metrics, printouts and bag tag ($25-$50 fee) Rent the unit to potential customers or event planners ($300 per day fee)